Last updated: 30 September 2026.
Your analytics choice
We use Google Analytics 4 only if you choose “Accept analytics”. Before you accept, and if you choose “No thanks”, we do not load Google Analytics or set its cookies. You can use the website either way.
Analytics helps us understand page visits and clicks on email, phone and WhatsApp contact options. A click does not confirm an enquiry was sent. We do not send enquiry text, names, postcodes or medical details to Analytics. Google processes device and usage information, including your IP address during transmission, under its privacy policy. Advertising personalisation and Google Signals are disabled.
Cookies and browser storage
After acceptance, Google Analytics can set _ga to distinguish visitors and _ga_<stream-id> to maintain session information. Their default expiry is two years; browser settings can shorten this. Our GA4 user and event data retention setting is 14 months; this is separate from cookie expiry and does not delete aggregated reports.
We store your choice in your browser’s local storage as rop-analytics-consent-v1. This stays until you change it or clear your browser storage. It is used to remember your choice and is not sent to Google.
Changing your choice
Use “Cookie settings” in the footer to accept or decline analytics at any time. Withdrawing consent removes Analytics cookies on this website and stops further collection after the page reloads. It does not erase information already collected. You can also delete cookies and local storage through your browser settings.
Google reviews
On our review pages, public Google reviews are fetched through our server when the review section comes into view. We do not send your enquiry, IP address or browser details to Google in that API request. Reviewer profile images load from Google, which receives your IP address and browser request information to deliver them. We do not load a Google Maps tracking script or intentionally set cookies for this feature.
External links
If you follow a link to WhatsApp, Google reviews, Facebook, Instagram or another external website, that service may have its own cookies and privacy policy. Those external websites open when you choose their links.
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